Podcast Promotion Kit: Social & LinkedIn Post Templates

Recording the episode is half the job. The other half is telling people it exists — on a rhythm you can keep, with posts you do not have to invent from a blank screen.

This kit is the promotion system behind a real solo show: The Valor Standard: Off the Record, On the Mic — one host, biweekly, promoted by the host himself on Facebook, Instagram, and LinkedIn (the LinkedIn posts written out longhand and posted by hand). Episode 1 is live on Spotify, and every template in this kit follows the way that show actually gets promoted, made generic so it fits any podcast on any topic.

Inside: a master Episode Promo Worksheet that answers nearly every blank in the pack, launch-day announcement posts in short and long versions, caption templates for clips and quote cards, teaser and throwback posts, milestone and thank-you posts with blanks for your own numbers, three LinkedIn long-form structures (story, lesson, question), a value-first community/group post template with a group-rules checklist, a newsletter/email blurb, a call-to-action bank, a three-tier hashtag bank worksheet, a 7-day promotion calendar, and a repurposing checklist that turns one episode into eight pieces of promotion. One worked example follows every template set, so you see the finished shape before you write your own.

Fill in the worksheet. Write the week in one sitting. Then go make the next episode.

Practical templates drawn from a working solo host's process. Not a guarantee of audience growth, reach, or any particular result, and not a substitute for each platform's own current rules and guidance.

What's inside

• Cover
• How to Use This Pack — the weekly promotion rhythm, from teaser to throwback
• Episode Promo Worksheet — the master page: hook, takeaway, best quote, strongest clip, links
• Launch-Day Announcement Posts — short and long versions, with a worked example
• Audiogram & Clip Caption Templates — story moment, strong opinion, question first
• Quote-Card Caption Templates — pull the line word for word, caption carries the context
• Teaser & Coming-Soon Posts — the question, behind the mic, the story
• Throwback & Evergreen Re-promotion Posts — still relevant, starting point, tied to today
• Milestone & Thank-You Posts — your own numbers, or gratitude with no numbers at all
• LinkedIn Long-Form, The Story Post — cold open, turn, episode as proof, one question
• LinkedIn Long-Form, Lesson & Question Posts — two more structures for the same feed
• Community & Group Post Template — value first, group rules checklist, offer the link in comments
• Newsletter & Email Blurb Template — three subject lines and a reply-driven blurb
• Call-to-Action Bank — soft asks and direct asks, one per post
• Hashtag Bank Worksheet — build your own three tiers; no tag treated as guaranteed reach
• 7-Day Promotion Calendar — day-by-day grid, plus the off-week rhythm for biweekly shows
• Repurposing Checklist — one episode, many posts: the full pull list
• Closing — Promotion Is a Habit, with the companion Episode Planner and Fix the Echo packs

Format: Printable PDF (US Letter). Instant download after checkout.