Small-Podcast Media Kit & Sponsorship Pitch Templates

Sponsors do not buy download counts. They buy a trusted voice talking to their kind of customer — and a small show with the right audience is exactly that. What most small hosts lack is not an audience worth buying. It is the paperwork: a media kit that presents the show honestly, a rate they can explain without flinching, and a pitch email that sounds like a professional sent it.

This pack is that paperwork, built around a real small show: The Valor Standard: Off the Record, On the Mic — a solo, biweekly, veteran-owned podcast hosted by a retired police chief for law-enforcement leaders. Inside: a two-part fill-in media kit template (show description, host bio, audience, stats, brand fit), a Know Your Numbers worksheet covering the exact stats sponsors ask for and where a small host finds them, a filled example with every figure plainly marked as a placeholder, a who-to-pitch worksheet, a cold pitch email and two follow-up templates, a rate-card worksheet that explains CPM pricing in plain words, a rate card template with worked example math (labeled as an example, never a promised rate), a sponsor one-pager, an agreement checklist (plainly labeled: a checklist, not legal advice), a sponsor tracker, and the deliver-report-renew routine that turns a first sponsor into a second run.

The rule running through the whole pack: honest numbers only. Every stat comes from your own dashboard, dated, with nothing promised that a host cannot deliver. That is not a limitation — for the right sponsor, it is the pitch.

Practical templates drawn from a working solo host's process. Not a guarantee of sponsorship, revenue, audience size, or any particular rate or result, and not legal advice.

What's inside (17 pages, PDF, US Letter): How to Use This Pack; Read This First — Honest Numbers Only; Know Your Numbers worksheet; Media Kit Template parts 1 and 2; The Filled Example (figures marked EXAMPLE); Who to Pitch worksheet; The Cold Pitch Email; Follow-Up Emails; Rate Card Worksheet; Rate Card Template with worked example; Sponsor One-Pager Template; Sponsorship Agreement Checklist; Sponsor Tracker; After the Yes — deliver, report, renew; Closing — Small Is a Selling Point.

Who it's for: small and growing podcasters whose audience is concentrated in one profession, community, or region; solo hosts told their show is "too small to sponsor"; hosts with real numbers they have never organized into a page a sponsor can read.